Marketing automation is both a marketing practice and a suite of technology that powers it, focused on scaling your marketing efforts without significant increases in staff. In its simplest form, it allows you to automatically send messages and content to different audiences at set times with the hope of getting them to eventually buy or buy again.
Marketing automation is great across industries, but it is ideal for the following scenarios:
We strategize with your team to figure out the combination of content marketing and advertising that will help fill your automation funnel with leads.
Using 1st and 3rd party research and knowledge from your team, we segment your buyers to determine how many different funnel types to make.
Our writers, designers, and producers get to work creating emails, social posts, landing pages, chatbot interactions and more.
We create the different combinations of interactions, lead scoring, and content that will nurture prospects over time until conversion.
Our team works with your IT and dev teams to get code, mailboxes and more set up so we can start tracking the results of automation.
We launch the automations and monitor results on a regular basis, testing different content, messages and strategies to get better and better outcomes.