Digital advertising refers to any ads that are placed online or in apps, taking many different forms and serving many different functions. Whether you’re trying to build awareness or directly convert buyers, digital media provides an easier-to-track type of advertising that can help influence your audience’s behavior.
While many types of marketing like SEO, guerrilla marketing and viral posts can work, they rely on a lot of hope when done independently, and could fall on deaf ears. By being pay-to-play, digital advertising guarantees your products and services will be seen. It’s just a matter of how effective the message is and how well-placed the ads are, and the size of your budget.
Everyone can benefit from digital marketing. It’s best used in these scenarios:
We work with you to figure out what kind of audiences are likely to buy, where they’re likely to see your ads, and work out a media plan with you.
Our creatives get to work, coming up with several messaging strategies that fit the mediums and customers you want to target.
With a strategy in place, our copywriters and art directors get to work producing creatives for all the campaigns and executions you need.
Our media team places your campaigns and observes results in real time, tweaking and optimizing as needed to get the best return on ad spend possible.