Increasing leads with killer content


ProSites, a marketing and patient management platform for dental practices, was looking for high quality pillar content to build a content strategy around. They needed to plan and entire year of lower order content, like blog and social media posts, around the content we produced each month, so each had to be beefy, and high value to the dentists that would that would fill in a form to download it.


To discover the most valuable topics around which to create content, we dove into dentist forums, social media groups, we performed a gap analysis on a wide swath of keywords we uncovered. By creating content that was more comprehensive, more useful, and better designed than what was already out there, we supplied the client with valuable assets to get leads and split into many lower order pieces of content to use throughout the year.

Audience Research
Keyword Gap Analysis
Create e-Books
Repurpose Into Blog Posts
Promote On Social Media

Website Content

Social Media Ads


Increase in MQLs over the year

What Our Clients Say

Melissa Mickelson

“I worked with WILL+WAY on various projects as the Director of Corporate Marketing at my company. Working with WILL+WAY was always a pleasure as they helped us with many thought leadership pieces, whitepapers, infographics, and more. Nik and his team are very good at completing extensive research for a project and delivering a professional piece that aided in our demand gen campaigns to deliver leads and accelerate new business acquisition. He and his team were able to write about a variety of topics that we threw at them and they'd always give us timely deliverables. Would highly recommend working with them for your content needs!”

Melissa Mickelson
Director of Corporate Marketing
Prosites, Inc.

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