Premium.Domains
Launching & nurturing a brand for growth.
Situation
Premium.Domains, purveyor and promoter of high value domains with non-standard TLDs like .studio, .legal and more, was launching their brand. They needed help building art direction and managing the brand on social media, including a content strategy and all content production.
Approach
Our research found two core audiences. The first was domain investors who flip URLs for profit. We built content buckets based on influencers, highlighting TLD opportunities and stoking FOMO, and used fluid animations to help posts stand out. The second was startups and entrepreneurs looking for short, brandable domains that they could claim in lieu of the .coms of legacy brands. For them, we made content that demonstrated the value of new TLDs, and elevated companies already using them as inspiration.
Using this content strategy, we built a social media machine that was able to easily churn out tons of original and timely organic content at a low cost for high impact.
Buckets
Content
Art
Site
Ads and Landing Pages
Animation for Awareness & FOMO
Social Media Management
Results
What Our Clients Say
“Nik and the WILL+WAY team were a strong asset in social media for our suite of brands. They helped us successfully launch our new brand BL.INK, and then quickly picked up two additional brands and helped us build our social presence with unique creative concepts. I strongly recommend Will+Way to any businesses looking for a team of strategic and creative content strategists to quickly grasp their brands and deliver engaging experiences for your customers.”
Director of Marketing
BL.INK & Premium.Domains