Launching & nurturing a brand for growth.


Premium.Domains, purveyor and promoter of high value domains with non-standard TLDs like .studio, .legal and more, was launching their brand. They needed help building art direction and managing the brand on social media, including a content strategy and all content production.


Our research found two core audiences. The first was domain investors who flip URLs for profit. We built content buckets based on influencers, highlighting TLD opportunities and stoking FOMO, and used fluid animations to help posts stand out. The second was startups and entrepreneurs looking for short, brandable domains that they could claim in lieu of the .coms of legacy brands. For them, we made content that demonstrated the value of new TLDs, and elevated companies already using them as inspiration.

Using this content strategy, we built a social media machine that was able to easily churn out tons of original and timely organic content at a low cost for high impact.

Identify TargetPersonas
Create Content
Curate Influencer
Develop Standout
Drive Traffic to

Animation for Awareness & FOMO

website home page
website home page
email marketing
email marketing
email marketing
email marketing

Social Media Management


increase in social media clickthru to site over the course of a year
increase in stable follower count across channels in niche market

What Our Clients Say

Rob Toledo

“Nik and the WILL+WAY team were a strong asset in social media for our suite of brands. They helped us successfully launch our new brand BL.INK, and then quickly picked up two additional brands and helped us build our social presence with unique creative concepts. I strongly recommend Will+Way to any businesses looking for a team of strategic and creative content strategists to quickly grasp their brands and deliver engaging experiences for your customers.”

Rob Toledo
Director of Marketing
BL.INK & Premium.Domains

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