Freelance Publicist & Influencer Specialist

WILL+WAY is looking for a freelance publicist and influencer specialist to help us manage PR campaigns, communications with outlets for placement opportunities, and send press releases on behalf of our clients. This position is for remote freelance, project-based work. 

Duties include:

• Develop PR and influencer marketing strategies appropriate to the individual clients’ needs
• Build and maintain relationships with national, niche, and local media and bloggers/influencers
• Run press releases through Cision or a similar tool you have access to as part of your freelancing career
• Develop targeted media lists and relevant pitches for breaking news, trending news, and engaging stories and research
• Manage ongoing reporting and analysis for PR-related deliverables

• Strong written and verbal communication skills
• Understanding of media networks, especially for timing and placement of stories
• Strong organization and ability to work well in teams
• Ability to adopt new workflows and integrate processes quickly

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• Existing connections at top media publications on a national scale
• 6+ years of experience in public relations
• Access to Cision PR Newswire or a similar tool that you use with a variety of clients
• Bachelor’s degree in Communications, Public Relations, or a related relevant degree. Masters preferred.

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