About the Agency
Driven to do more with less.
The Mission
WILL+WAY came into being because of the two major gaps in the market. The first was between how digital marketing is sold, and how your customers actually shop and buy. They hit dozens of touch points before contacting your business, so it doesn’t make sense to hire different agencies to handle different channels, like social and email, or different functions, like creative and media. Buyers will encounter many of these pieces of content in many different places, which means the strategy, the content, and the data need to be centralized to make a meaningful impact.
The second gap was between the cost of servicing this new buying journey, and the budgets most marketing departments could afford. Content marketing requires a massive stream of written and visual content across channels, and the leading marketing automation tools are priced out of reach for smaller businesses, while failing to provide value equivalent to the price for larger businesses.
The Approach
Data Collection
Explore analytics
Dive into communities
Take surveys
Strategy
Create personas
Determine buying funnels
Plan conversion
Platform Setup
Onboard marketing automation
Import data
Assign users
Content Creation
Copywriting
Graphic design
Video & motion graphics
Optimization
Test emails & landing pages
Compare results
Improve performance
Automation
Launch full automation
Let it run
Report on results
The Founder
The founder is a veteran of content marketing, discovering the challenges brands face when doing marketing in-house, and exploring efficient business models while working with advertising agencies. He’s served as a copywriter, a content strategist, and a creative director on B2B efforts of major brands like Microsoft, Amazon, Starbucks, Western Union, and more. He launched WILL+WAY to bring all his major league experience to help mid-market tech companies compete and succeed in a tightening economy.